Contagious: Why things catch on by Jonah Berger
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Market Research Services

We offer a full spectrum tailor made market research service:

We can design and run a project from start to finish.

We also provide support to other research houses, consultancies and in-house departments on any aspect of a market research project including

  • Project design
  • Infrastructure (online surveys and cati systems)
  • Fieldwork
  • Reporting
  • Analysis
  • Interpretation

We have a great deal of experience in partnering with firms from all over the world for projects.

Type of projects:

  • Market research studies
  • Market Surveys
  • Business to business research
  • Customer satisfaction studies
  • Employee satisfaction studies
  • Market Segmentation, and customer segmentation
  • Key driver analysis
  • Multivariate analysis
  • Usage and attitude studies
  • Pricing studies

Recent projects conducted in the last 2 years include:

  • An awareness study amongst general consumers about TV done via our CATI system
  • General customer satisfaction study – amongst both consumers and business to business research. Some of these studies included a key driver analysis
  • A pricing study conducted amongst customers
  • A qualitative study on strategic direction for a large multinational amongst distributors
  • A quantitative HIV awareness and knowledge study in rural South Africa
  • A marketing policy analysis
  • A qualitative analysis of satisfaction amongst key accounts
  • A retail mystery shopping project
  • A quantitative attitudinal study amongst the general public with respect to the South African rugby world cup bid
  • A feasibility study for a private school which included a quantitative study and a desk based market size analysis
  • A qualitative study around the comprehension of the next census questionnaire
  • A qualitative brand positioning study

Data collection tools

Research involves selecting the most appropriate techniques and we offer a full range of methodologies:

Our data collection tools include both quantitative research tools and qualitative research tools
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