Contagious: Why things catch on by Jonah Berger
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Secondary Market Research

Secondary market research (also known as desk research) provides a cost effective means to unearth the facts that you require and can be done accurately and fairly quickly by investigating secondary sources of data.

Questions can be answered by referring to existing bodies of work.

We are able to analyse existing datasets for you including government statistics and census, industry surveys such as AMPS, and conducting literature reviews.

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